Having a blog on your website comes with many benefits – establishing authority, attracting new leads, helping convert them into active customers and brand ambassadors, and increasing your return on investment.
Below are some of the SEO benefits of blogging for your website:
1. Establishes Authority
For starters, having a blog will create a platform where you can position yourself as an expert in your industry. Posting high-quality content on a regular basis will attract inbound links while making people believe in your expertise. Furthermore, the content will establish trust among your target market and keep your name in their mind’s eye for when they will need to make a definite buying decision. All the hits you will attract will eventually help search engines start ranking your website higher.
2. Increases Conversion Rates
In the same way, blogging is an excellent strategy to increase leads and improve conversion rates on your site. Both Google and your target clients love a blog that is regularly updated. Therefore, by posting often, your website will come across as current and vibrant and as such will prevent the business appearing stagnated.
That said, blogging will attract extra traffic, increase brand recognition, and raise your expert status. In the long run, it will bring higher quality, better-targeted leads to your website. All these leads will be more likely to convert if your blog has fresh content.
3. Fresh Content
Furthering on from Number 2 above, both search engines and readers reward regularly updated blogs with repeat visits. From the search engine perspective, this means that your website will be crawled more frequently.
Since it’s easier to post new content on a blog than on a website, it follows that your blog will subsequently become searchable. Remember, fresh content indicates that your site is of a higher authority, which earns you higher search engine optimisation points.
Apart from looking to see how helpful content is, search engines also reward variety. Your website can only take so much content. With a blog, on the other hand, you can post all types of content – videos, audio clips, images, infographics, and more.
Users today tend to search for lists, how to posts, and other content types that you might not want to post to your website. For instance, when someone searches for ‘creating new revenue streams,’ they won’t find a page dedicated to revenue stream tips on your website. However, the same might be on your blog. To this end, blogging will ensure that your content covers more search queries – further increasing the total number of clickthroughs you are likely to attract to your website.
5. Enhanced Internal Linking
Last but not least, a blog will enhance your ability to link internally. Due to the control you wield over your content, you can choose how and when to link your blog posts to your site, and with which anchor texts.
If you do it right, internal linking will enable search engines to understand what is on your website. For instance, you can link a particular keyword in your blog posts to individual web pages so that search engines start taking note.
Powerful, actionable, and affordable, blogging is one of the best ways to increase your rank on search engine results pages (SERPs), attract traffic, build relationships with customers, leads, and other businesses, and improve your website’s overall search engine optimisation efforts. Adding a video to your site also improves its SEO. We have a helpful blog about that too http://www.rhdc.co/seo-benefits-video-website/
Blogging does not need to be a huge financial drain on your business or organisation nor does it need to be a drain on your manpower. RHDC can help create a regular blog for your website at an affordable rate. We can even do all the research to establish which would be the best content for a blog within your sector.