design with a point

Home

“WE WORK CLOSELY WITH OUR CLIENTS CREATING COMMERCIALLY

ASTUTE DESIGN THAT COMMUNICATES EFFECTIVELY.

THIS IN TURN LEADS TO COMPETITIVE ADVANTAGE,

WHY… BECAUSE IT HAS RELEVANCE.”

Latest work

About

At RHDC we have a very simple ethos: "All design and marketing projects are created with a ' point in mind'.  This ultimately supports our client's long term strategic vision".

There is little point embarking on a creative project, whether that's a company rebrand, new marketing collateral or a complex CMS website, if it is not going to contribute to the business's objectives...

RHDC is a full service graphic design consultancy based in Lincoln, Lincolnshire specialising in marketing communications.  It's team is small but perfectly formed in terms of experience, creative flair and ' drive'.  Drive to go beyond the expected, to improve on what's been done previously, to see things from a different perspective, to gently challenge the accepted norm. Every one of RHDC 's associates, business partners, suppliers and collaborators has that ' drive' and we're proud to say the results speak for themselves.  To see how we have been helping some of our clients take look at our LATEST WORK.

Services

APPROACH

star

1. DISCOVER, LISTEN, LEARN

The start of any new creative project we undertake begins by gaining a thorough understanding of our client's business and the sector they operate in. The designers and collaborators within our team have extensive experience in many sectors but to be truly engaged means we must be client centric. Therefore, regardless of how much experience we feel we have in any particular sector we always come back to the basics of asking the ' right' questions to discover the salient facts that lead us to the next stage.

define

2. DEFINE OBJECTIVES

How do you/we know if the project succeeded if objectives have not been discussed and agreed upon from the start. This may seem quite obvious but many businesses still don't have a clear idea of what they want to achieve with their marketing and promotional collateral. This is why a solid, clear brief is important for larger projects, campaigns and websites. If you've never put a brief together for an agency feel free to contact us and we'll gladly talk you through the process. We are members of the Chartered Institute of Marketing (www.cim.co.uk) who provide a wealth of information and support on areas just like this.

Strategic

3. STRATEGIC DEVELOPMENT

Strategic development is a huge subject but to get a flavour ask yourself the following questions:
Read More

Strategic

3. STRATEGIC DEVELOPMENT

Strategic development is a huge subject but to get a flavour ask yourself the following questions:

  • What does your brand currently say about your business ? And does it reflect how you'd like to be perceived in the marketplace ? Your product or service may be far superior than your competition but if your brand does not resonate or engage potential business will undoubtedly be lost.
  • What do you want to say, who needs to know and what media are your prospects likely to respond to ?
  • You may have multiple audiences so do you need to vary your offer/proposition ?
  • Which of the following areas do you currently have a strategy for ? Advertising, Direct marketing, Sales promotion, Digital, PR, Face-to-Face. Depending on the size and nature of your business you may not need to have a strategy for all of these areas but you need to consider some of them to build awareness of your product or service.
  • Competition is fierce and keeping hold of current clients is far more cost effective than winning new ones so what and how are you going to build loyalty ?

RHDC will gladly guide you through your strategic development to ensure your project starts from the right position. Please feel free to contact Richard at richard@rhdc.co to set up an informal meeting.

creative

4. CREATIVE DEVELOPMENT

Once we've established who you're going to target, what you want to say and which medium will give the best results, the next stage is to create visuals that support the brand, set the tone, engage and create the desired response. This is of course a simplified description of the process but the finer detail will unfold during our face to face meetings.

Execution

5. EXECUTION & IMPLEMENTATION

Regardless of how insightful, perfectly scripted and wonderfully designed the signed off artwork is poorly printed marketing collateral or badly coded websites that work incorrectly will undermine all the hard work. RHDC only work with experienced and well established partners who share our ' drive' to ensure everything we create is to the highest of standards.

mesurement

6. MEASUREMENT / ASSESSMENT

All design and marketing projects should be carried out in line with company goals and objectives whether that is to raise brand awareness, support the sales process or promote a new product or service. Once the project has been completed the project needs to be assessed to establish what was successful and how it can be improved upon.

Clients

RHDC_TSBristow_Logo_140x75-01

RHDC_Shand_Logo_140x75-01

RHDC_Foldhill_Logo_140x75-01

RHDC_Terravesta_Logo_140x75-01

Testimonials

RHDC created a fresh new brand for Eastgate, Tennis, Bowls and Squash Club which has helped raise our profile in the local community. They were also great in putting together our new club website. Nothing was too much trouble for them and the result is that not only have we got a vibrant, bright and more modern website which members love but we have also seen a tremendous increase in the number of enquiries for new membership.

Ken Tunstall

President, Eastgate Tennis, Bowls and Squash Club
RHDC has been working with Terravesta for two years now and have become an invaluable extension to our marketing team.  Initially their remit was to manage our print requirements but this was soon extended to include creative support for our extensive marketing collateral and promotional activity. All their work has been on time, to budget and to a very high standard.

George Robinson

Managing Director, Terravesta
RHDC helped us through a major company rebranding in 2016. This involved redesigning our company logo and corporate livery, managing the design and implementation of a new website, producing booklets and advertising material, and new tradeshow banners and displays. We had an ambitious target to launch the new branding at a major trade event, but all was managed within tight timescales and delivered to a great quality standard. Thanks very much

Microwave Marketing

Accounts Director, Ben Skipper
We have worked with RHDC over many years on projects as varied as corporate branding and promotional literature. We have found them to have an excellent understanding of all aspects of the design sector across a number of industries including Agriculture. They quickly understand the requirements of each job and are professional in their execution. I would not hesitate to recommend RHDC.

Ian Elliott

Director, Omex
RHDC has always provided a thoroughly professional service across a wide range of platforms, all delivered on time and often to demanding specifications. It is reassuring to be able to rely on such high quality design and print packages, tailored to individual needs across the organisation and benefiting from RHDC’s creative and flexible input from the very start of the process.

Martin Mammatt

Priory Federation of Academies
Unique and creative ideas, great service - RHDC not only produce a wonderful product - They help bring your ideas to life and ensure it works for you! Nothing is ever too much trouble.

Dave Sampher

Children’s Services, Lincolnshire County Council
Featherstone House 35 Queensway Lincoln LN2 4AJ | Email: richard@rhdc.co | Phone: +44 (0) 20 3372 5699